All work
Packaging2025
Lumen
Minimal packaging that turned a quiet product line into the most photographed on the shelf.
- Client
- Lumen Skincare
- Role
- Packaging, Structure
- Category
- Packaging
- Year
- 2025
Overview
Lumen needed packaging for a new premium line that could justify its price and earn attention in a category that rewards restraint. The brief: quiet luxury that still stops the scroll.
The challenge
Premium minimalism is easy to get wrong, either cold or generic. The design had to feel tactile and considered while meeting strict compliance and a tight unit cost.
The approach
I designed a paper-first structure with a debossed mark, a single ink, and typography doing the heavy lifting. The unboxing was choreographed so every fold revealed intent.
- Structural packaging design
- Label & carton system
- Typographic hierarchy
- Dielines & print artwork
- Photography direction
Outcomes
+62%
New line revenue
4.5k
Social mentions
On target
Unit cost
