Brand Identity
The full toolkit, from strategy and naming through logo, colour, and a system your team can actually use.
- Logo & wordmark
- Colour & type
- Brand guidelines
Booking new projects for Q4 2026
Graphic Designer & Art Director
Design that earns a second look.
I design brand identities, editorial systems, and packaging for founders, studios, and cultural institutions who want work that feels considered, not decorated.
- 9+
- Years designing
- 80+
- Brands shaped
- 14
- Awards & features
Est. 2017
Brand Identity
Art Direction
Editorial Design
Packaging
Typography
Visual Systems
Logo & Wordmarks
Digital Design
Selected work
A few things I am proud of.
6 projects · 2023—2025
Aster & Oak
A botanical skincare identity built on restraint, warmth, and a wordmark that breathes.
Brand Identity2025
Format Festival
A living poster system for an independent design festival, built to remix itself.
Art Direction2024
Lumen
Minimal packaging that turned a quiet product line into the most photographed on the shelf.
Packaging2025
Field Notes Quarterly
An editorial system that makes long-form reading feel calm, generous, and unmistakably its own.
Editorial2024
Type West
A specimen and identity for an independent type foundry, where the type is the whole show.
Typography2023
Northbound
A digital brand and interface system for a travel platform that had outgrown its old look.
Web & Digital2025
Lisbon, Portugal
Working worldwide
About
A studio of one, obsessed with the details that make a brand feel inevitable.
For over nine years I have helped brands find a visual voice that holds up in the wild, on a shelf, on a screen, and in the moment someone decides whether to trust you.
My work sits where craft meets strategy: type that means something, colour with intent, and systems built to grow. I keep the process small and the thinking sharp, which is why most of my clients come back with their next idea.
What I care about
- Strategy before decoration
- Type treated as a first language
- Systems that outlast a launch
Selected clients
- Aster & Oak
- Format Festival
- Lumen
- Field Notes
- Type West
- Northbound
Services
Everything a brand needs to look and feel like itself.
I work across the full identity, from the first strategic question to the files your team ships with. Engage me for one piece or the whole system.
Art Direction
A clear visual point of view for campaigns, launches, and content, held consistent across every touchpoint.
- Campaign concepts
- Photography direction
- Layout systems
Editorial & Print
Books, magazines, reports, and collateral built on grids that make dense content feel effortless.
- Magazines & books
- Reports
- Print production
Packaging
Shelf-ready packaging that earns the pick-up, balancing craft, compliance, and cost from the first sketch.
- Structural concepts
- Label systems
- Dielines & artwork
Web & Digital
Design systems and interfaces that carry a brand online, handed off clean and ready to build.
- UI design
- Design systems
- Landing pages
Typography
Custom lettering, type pairing, and specimen work for brands that want a voice all their own.
- Custom lettering
- Type pairing
- Specimens
How we work
A calm, deliberate process with no surprises.
Small engagements, clear milestones, and honest feedback loops. You always know where the work is and where it is going next.
01
Discover
We start with questions, not mood boards. Audience, ambition, and the honest state of your brand today.
02
Define
A tight strategic direction and the visual territory that fits it, agreed before a single pixel is polished.
03
Design
Focused rounds of craft. I show real work in real context, and we refine toward one confident answer.
04
Deliver
Files, guidelines, and the support to roll it out, so the work lives well long after the handover.
Kind words
The work is the point. The relationships are the reason.
Maren gave us a brand that finally matched the ambition of the company. Six months in, it still feels years ahead of our category.
Sofia Marques
Founder, Aster & Oak
The rare designer who is as strong on strategy as on craft. Every decision had a reason, and the roll-out was flawless.
Daniel Roost
Creative Lead, Format Festival
Our packaging went from forgettable to the first thing people photograph. Sales in the new line are up and the shelf does the talking.
Priya Menon
Head of Brand, Lumen
Contact
Let's make something worth remembering.
Tell me about your project, timeline, and what success looks like. I reply to every serious enquiry within two working days.
hello@marenvale.studio
Lisbon, Portugal
